People

Ash Moore is a Senior Adviser at SEC Newgate and has more than 25 years’ experience providing advice to government on best practice research programs, community consultation, creative design and advertising.  The core aim of much of his work has been to drive positive behaviour change and maximise value for money for government.  
 
Within SEC Newgate, Ash is responsible for providing high quality, evidence-based advice to government with the aim of changing behaviour and driving positive change within the community. In his previous role as the Co-CEO Verian Group APAC (formally Kantar Public) he oversaw and led large-scale national research projects, working closely with clients to understand behaviour, assess community sentiment, develop creative and finalise concepts to drive positive change through enhanced creative and community understanding.    
 
With a background in psychology and 25 years as a practitioner, Ash has provided evidence-based advice for some of the largest, and most complex Australian community challenges, including sexual consent, domestic and family violence, taxation compliance, regulatory compliance,  workforce participation, health prevention, community cohesion and harm prevention.  He specialises in conducting research with vulnerable audiences, including victims of crime, people with disabilities, First Nations Peoples, those who have had contact with the justice system, regional community members, the very long term unemployed and those from low socio/economic backgrounds.   
 
Ash is an Australian Company Director and has held Board and Global Management Team positions. His executive experience means he understands the need for advice to be tailored to different audiences to drive engagement, improve efficiency and foster collaboration.